淘豆网网友799474576近日为您收集整理了关于中英文汽车广告语篇中人际意义的对比分析的文档，希望对您的工作和学习有所帮助。以下是文档介绍：AcknowledgementsllIlll I II IIIIllIIllIll IIIIIIIY2290757Firstly,1 want to thank sincerely my supervisor,Professor Chen Yunxiang,for her patient instructionsand useful suggestions.She has talked to me to help my thesis topic selection for many times,as 1 went onwith my thesis,every time I got into difficulties she will be there to help tackle with them.If she were nothere by me,1 would not be able plete this thesisSecondly,I also give an immense gratitude to all other professors in Henan Normal University.I havebenefited a lot from their valuable suggestions.Thirdly,I could not have fmished my thesis without my good friends and classmates.We have studiedtogether,discussed together.With their friendship and valuable advice,I could keep myself in the best stateto work on my thesis.1 will be grateful to that for the rest of my lifeLast but not the least,1 will thank my parents and sister for their love and continuous support.Il摘要近年来随着中国经济的快速发展,汽车已越来越多的融入到人们的日常生活中来。汽车产业己然成为中国经济不可或缺的一部分。汽车广告作为对汽车的介绍推广和销售起重要作用的媒介,对我国的汽车产业至关重要。因此在当今社会,对汽车广告的研究及其迫切。在韩礼德提出的系统功能语法中,他认为人际意义功能是语言的三个元功能之一。人际意义关注的是在语言交际的过程中,人们如何运用语言与受话者建立并保持交际关系,影响对方的行为,表达说话者对事物的看法,引出或改变受话者的观点(韩礼德,1994)。本研究以韩礼德的系统功能语法为理论框架,旨在从语气,情态和人称系统三个角度对中英文汽车广告人际意义实现的异同点进行对比分析。据此,本研究提出了三个研究问题:(1)中英文汽车广告是如何通过语气,情态和人称系统实现其人际意义的:(2)中英文汽车广告实现其人际意义的相同点有哪些;(3)中英文汽车广告实现其人际意义的不同点有哪些。本研究从《汽车导购》,《名车志》,Top CaT,fmport Tuner,Top 6ear等杂志中选取30篇中文和30篇英文汽车广告作为研究对象,以定性和定量法为研究方法,对中英文汽车广告人际意义实现的异同点进行了对比分析。研究结果显示:中英文汽车广告的相同点:1.中英文汽车广告中使用最多的语气均为陈述语气。陈述语气,感叹语气和疑问语气用来进行信息传递,祈使语气用来建议或是劝告消费者的行动。2.中英文汽车广告都使用了一些表示可能性的语气附加语,但数量并不多。3.中英文汽车广告中都出现了表示第一人称,第二人称,第三人称系统的词语,其中出现最多的均为第二人称系统词。中英文汽车广告的不同点:l-英文汽车广告中的祈使语气不仅用来建议或是劝告消费者的行动,还用来传递信息。英文汽车广告中的感叹语气不仅用来传递信息,还用来建议或是劝告消费者的行动。因此英文汽车广告的表达更加灵活,更利于与读者的交流,拉近与读者的距离。2.中文汽车广告中有更多表示意态的语气附加语,而英文汽车广告中有更多表示情态的语气附加语。这使得相比之下中文汽车广告更加的有感染力,英文汽车广告的表达更加客观。3.在中文汽车广告中第二人称系统有一种表示III尊重的表达方式“您,您的,阁下”,而英文汽车广告中没有类似的表达。本研究共分为五个部分。第一章是引言,它介绍了本论文的研究背景,研究意义,研究目标和论文构成;第二章是文献综述,阐述了韩礼德的系统功能语法和以往从系统功能语法角度对广告语篇人际意义的研究情况;第三章从研究问题,理论框架,数据收集和研究步骤四方面揭示了本论文的研究设计;第四章是本研究的重心,即研究结果和讨论。它依据数据分析对中英文汽车广告语篇的人际意义实现的异同点进行了阐述和分析;第五章是结论,主要包含本研究的主要发现,研究启示和局限。关键词: 中英汽车广告,人际意义,语篇对比分析IVAbstractIn recent years,with the rapid development of Chinese economy,cars have increasingly turned intopeople’S daily life.The automobile industry has e an integral part of China’S economy.Caradvertisement,as the media of introduction,promotion and sales of automobile,has played animportantrole in Chinese automobile industry.Therefore,in today’S society,the research of automobile advertisementISUrgent.In Systemic Functional Grammar,proposed by Halliday,he thinks that interpersonal function is one ofthe three meta-functions of language.What interpersonal meaning focuses is in the process of munication,how people uselanguage to interact with other people,to establish and maintain relationswith them,to influence their behavior,to express the speaker's view of things,and to lead orchange others(Halliday 1 994).This study takes the Systemic Functional Grammar as the theoretical basis,aiming to do acontrastive discourse analysis to find out the similarities and differences in the realization of interpersonalmeaning in Chinese and English automobile advertisements from three aspects:mood,modality and personsystem.Accordingly,this study proposes three research questions:(1)How the interpersonal meaning isrealized both in English and Chinese automobile advertisements in terms of mood system,modality systemand person system?(2)What are the similarities in realizing the interpersonal meaning in English andChinese automobile advertisements?(3)What are the differences in realizing the interpersonal meaning inEnglish and Chinese automobile advertisements?This study selected 30 Chinese and 30 English automobile advertisements from the《汽车导购》.《名车志》,Top Car,Import Tuner,Top Gear and SO on as the research object。qualitative and quantitativemethod as research methods,to do a contrastive analysis of the similarities and differences of realization ofinterpersonal meaning between Chinese and English automobile advertisement discourses.And the findingsare as follows:similarities between Chinese and English automobile advertisement discourses are:1.Bothin Chinese and English advertisements the most frequently used mood are indicative mood.Indicativemood,exclamative mood and interrogative mood are the means to fulfill the purpose of information-givingImperative mood is the means to fulfill the purpose ofaction·demanding.2.Both Chinese and EnglishVadvertisements adopt modalization words and modulation words,but the numbers ale small.3.Both inChinese and English advertisements the first,second and third person systems areapplied and in both ofthem the second person system is more often used.Differences between Chinese and English automobileadvertisement discourses are:1.In English automobile advertisements exclamative mood is also used todemand actions;while imperative mood is also adopted to convey informations.Such usage can make therealization of interpersonal meaning more flexible,SO as to make the automobile advertisements moreeasily appealthe consumers and establish the relationship between the merchants and consumers.2.Thereare more modulation words in Chinese advertisements,while in the English advertisements there are moremodalization words.So in contrast,Chinese advertisements are more vigorous while Englishadvertisements are more objective.3.In English second person system there are noexpressions as”您,您的,阁下”in Chinese advertisementsThis thesis is constituted by five chaptersThe first chapter offers an introduction to the present thesis including research background,significance of the research,research objectives and anization of the thesis.The second chapter givesa detailed literature review which includes studies onHalliday’8 Systemic Functional Grammar and theprevious studies on the interpersonal meaning of advertising discourses from the point of SystemicFunctional Grammar.The third chapter describes in detail the research design of this thesis which containsresearch questions,theoretical framework,how the data was collected and the research procedure.Chapterfour is the research results and discussion which gives a detailed contrastive analysis of Chinese andEnglish automobile advertisement discourses from the perspective of interpersonal function.The lastchapter is the conclusion of this thesis including major findings,implications and limitations of the presentresearch.Key words:Chinese and English automobile advertisement,interpersonal meaning,contrastive discourseanalysisVIList of Tables and FiguresTABLE 3·I FOUR BASIC SPEECH FUNCTIONS..............................................................…………………….........15TABLE 3·2 ELEMENTS OF MOOD STRUCTURE..........................………..………...............................................16TABLE 4-1 DISTRIBUTION AND FREQUENCIES OF MOOD STRUCTURES IN ENGLISH AND CHINESEAUTOMOBILEADVERTISEMENT...................................................………..…………............................................22TABLE 4-2 DISTRmUTION AND FREQUENCIES OF MODALITY IN ENGLISH AND CHINESE AUTOMOBILEADVERTISEMENTS..……...............................................................................………..………….............................30TABLE 4—3 DISTRIBUTION AND FREQUENCES OF PERSON SYSTEM IN ENGLISH AND CHINESEAUTOMOBILE ADVERTISEMENTS...........……...……….........................................................................………......35VIIVIllContentsACKN01‘VI。EDGEMENTS……………………………………………………………………………………………………………I摘|要…………………………………………………………………………………………………………….ABSTRACT…………………………………………………………………………………………………………………………………VLIST OF TABLES AND FIGURES……………………………………………………………………………………………ⅥICONTENTS………………………………………………………………………………………………………………………………..IXCHAPTER ONE IN’IRoDUCTION………………………………………………………………………………………………II.1 RESEARCH BACKGROUND.............…..............................................….............................….............….....1 1.2 SIGNIFICANCE OF THE RESEARCH.…..............................................….............….............…………….….....2 1.3 RESEARCH OBJEETWES.….............…...….….…………………..............….............….............….....................3 1.4 ANIZATION OF THE THESIS..............….............................…......................…....…......................3CHAPTER TWO LITERATURE REVIEW.…………………………………………………………………………………。5 2.1 STUDIES ON HALLIDAY’S SYSTEMIC FUNCTIONAL GRAMMAR……………………………….….………………….5 2.J.J Contents ofthe Systemic Funcffonal Grammar.………………………….….……………………………………5 2.』.2 Studies∥the In把rpersonal Meaning…一……………………………………………………….6 2.2 PREVIOUS RESEARCH ON THE INTERPERSONAL MEANING OF ADVERTISING DISCOURSE FROM THEPOINT OF SYSTEMIC FUNCTIONAL GRAMMAR.....................…................。.............….............….............….....6 2.2.J Definition ofAdvertisement.….……...….….….….…….….….…...…….….…........….….….··…-·…·…·…·…·6 2.2.2 Advertisement Classification…………………………………………………………………………………………….7 2.2.3 Previous Research on the Interpersonal Meaning ofAdvertising Discoursefrom thepoint ofSystemic Functional Grammar........…...,,...,..,,.........,...,.................................,........................................8CHAPTER THREE RESEARCH DESIGN………………………………………………………………………………….13 3.1 RESEARCH QUESTIONS………………………………………………………………………………………………………….13 3.2 THEORETICAL FRAMEWORK...........................................................….............…...................................13 3.2.J InterpersonalMeaningfrom theperspective ofHalliday's Systemic Func打onal Grammar.……”13 3.2.2 Means to realize interpersonal meaning oflanguage...................................................................14 3.2.3 Summary................................…..............................................................….............….............…...19 3.3 DATA COLLECTION........….............….............….............…..............….............….............….............…...19 3.4 RESEARCH PROCEDURE..................................................................,..............…....................................19CHAPTER FOUR RESULTS AND DISCUSSION……………………………………………………………………….21IX4.1 A CONTRASTIVE ANALYSIS OF MOOD IN CHINESE AND ENGLISH AUTOMOBILE ADVERTISEMENTDISCOURSE.............…...............…..............…....................................................................................….......21 4.J.,SpeechRolesin Chinese andEnglishAutomobileAdvertisement.….………….…………………………21 4.J.2Moodstructures in Chinese andEnglishAutomobileAdvertisement.……………………………………21 4.2 A CONTRASTWE ANALYSIS OF MODALITY IN CHINESE AND ENGLISH AUTOMOBILE ADVERTISEMENTDISCOURSE..............…..............…...............…...............................…...............…................................….......29 4.2.,Modalization…………………….………….….….…..……......….………………,…………………………………….31 4.2.2 Modulation…………………………………………………....……….…….…….……,……….….....………….…......33 4.2.3 Summary...…………….…......…………….…..,....,..….….….….…..………………………….……………………..35 4.3 A CONTRASTIVE ANALYSIS OF PERSON SYSTEM IN CHINESE AND ENGLISH AUTOMOBILEADVERTISEMENT DISCOURSE...…..............…...............…................................….........................................35 4.3.,First Person System…..…...….……….…….………………….....…….………………………….….…....….….…36 4.3.2 Second Person System………………………………………….………………………………….……………..……..38 4.3.3 ThirdPerson System…..….…….…….….........….….….….…….……………..…...….….….…....….…..….….39 4.3.4 Summary.……………………...…………….…......….……………………………………………………………………40CHAPTER FIVE CoNCLUSloN………………………………………………………………………………………………。4l5.1 MAJORFINDINGSOFTHERESEARCH………………….….…………………….…………………………………………41 5.2 IMPLICATIONS OF THE RESEARCH…………………………….…,……….………………………………………………..42 5.3 LIMITATIONS OF THE RESEARCH AND SUGGESTIONS FOR FUTURE RESEARCH...........................….......42REFERENCES………………………………………………………………………………………………………………………….43APPENDIX…………………………………………………………………………………………………………………………………45独创性声明……………………………………………………………………………………………55关于论文使用授权的说明…………………………………………………………………………………55X

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